It’s your first day as a user experience designer at a new company. You’re excited not only to design and prototype and pretend you’re more font savvy than your more experienced peers, but also to dig in and start doing some user research. You ask the rest of the team what kind of user research they do. You are met with some waffling around the topic but the answer makes itself clear to you. There is no user research being done.
I’m assuming I’m not the only one this has happened to. You’re hired on as a user experience designer and the existing team or business does everything but talk to the end user. Instead of being discouraged, take this as an opportunity. You are going to build a user research offering. The question is, how?